At BPDFriends, our mission is to provide you with the best, most relevant information on Borderline Personality and Bipolar Disorders. We accept advertising on the site to support our mission. This policy has been established by BPDFriends to govern advertising on its websites, including BPDFriends’s acceptance of advertisements and how advertisements are displayed on and removed from BPDFriends sites. For these purposes, “Advertising and Advertisements” mean all forms of advertising and sponsorships for which BPDFriends receives compensation, including banner, badge, and contextual advertising, sponsored content, and promotions.

1. BPDFriends has sole discretion to determine the types of Advertising that will be accepted and displayed on BPDFriends sites. BPDFriends does not review or endorse any products or services that are advertised on its sites. In no event shall BPDFriends’s acceptance of any Advertisement be considered an endorsement of the product or service advertised or for the company that manufactures, distributes, or promotes such product or service.

2. BPDFriends will not accept Advertising that, in BPDFriends’s opinion, is not factually accurate. In addition, Advertising must not contain false or misleading claims, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or handicap.

3. BPDFriends will not accept Advertising related to any of the following: alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, or the simulation of news or an emergency event. Advertising also must not promote products that are illegal or whose distribution would violate the law, advocate a political, religious or controversial public position or candidate for public office, make health claims that are not adequately substantiated.

4. BPDFriends maintains a distinct separation between Advertising and editorial content. All on BPDFriends sites shall be clearly and unambiguously identified as such, and BPDFriends will not accept any Advertising on BPDFriends sites that is not so identified. Clicking on the ad will link to an advertiser’s site. BPDFriends is not responsible for the content on the advertiser’s site.

5. From time to time, BPDFriends may create special advertorial sections of its websites, consisting of content from its advertisers. Content that is created, provided or influenced by an advertiser on any BPDFriends site is clearly and unambiguously identified as “From Our Sponsor” or “Provided By” the advertiser. Such advertiser content is not subject to editorial review by BPDFriends. Any content in these areas that BPDFriends provides is clearly identified as such and is created and editorially reviewed by BPDFriends and is not reviewed or influenced by advertisers.

6. From time to time, BPDFriends’s advertisers contract with it to sponsor certain targeted sections of its websites. Content in such sections will be labeled as “Brought to You By” or “Funded By” the advertiser. Such content is created and editorially reviewed by BPDFriends and is not reviewed or influenced by advertisers.

7. BPDFriends reserves the right to reject, cancel, or remove at any time any Advertising from the BPDFriends Site for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising. BPDFriends also reserves the right to determine the appropriate placement of the Advertising on the BPDFriends sites.

8. No Advertising shall be permitted which may injure the good name or reputation of BPDFriends or BPDFriends sites.

BPDFriends has sole discretion with respect to interpretation of this policy and all other issues associated with Advertising on BPDFriends Web sites. BPDFriends may change this policy at any time in its sole discretion. If BPDFriends makes changes to this policy, the updates will be posted here. This policy’s effective date will be identified at the top of the page.